Driving return on investment & scale in social media
Businesses struggle with allocating budget to social media strategies that depend upon highly fragmented social networks where content is organized randomly. Reaching customers is then a guessing game of where customers and prospects are, and pitching ads and sponsored content to them. This paradigm creates a lot of uncertainty in achieving ROI to budget, let alone being able to attribute plays to dollars. In parallel, this presents a sub-optimal customer experience out of the brand’s control. So how does a brand effectively evaluate and manage its budgets within social media?
SparksFly™ is founded by business leaders. Our millennium of consequential digital/social media experience drives our world class strategy and development skills to create a platform that provides brands a new level of control within the social media environment. We built the multi-patent-pending SparksFly™ Platform for Social Media to bring brands and consumers closer in more contextually relevant ways than ever possible before. We constantly ask ourselves, "what social behaviors drive business outcomes and how do we then scale them to deliver meaningful business value beyond brand metrics?"
SparksFly™ Technology Platform for Social Media provides the means to scale the critical "business elements" of social communications within a brand including:
revenue & margin
SparksFly's patented social media platform can turn excess inventory into exclusive products, social behaviors into loyalty activities and general messaging into precision targeting.
Partner with SparksFly
We are far more than a technology platform. We have dozens of years of experience as brand and agency leaders in strategy, development and implementation. We address business problems at a strategic level.
SparksFly™ is a solutions company dedicated to leveraging technology and a strategic approach to streamline and radically improve the social media experience on mobile devices. Simply stated, whether you are a brand or a social media enthusiast, we make your social easier, faster and smarter, delivering exponentially more value. For brands, that value translates in to bigger multi-channel audiences, more relevant consumer engagement and higher revenue and profits, all through social.
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Latest News about SparksFly
Robotic Trends Magazine: Sparksfly for Jibo Brings Voice Control to Social Media By Steve Crowe June 28, 2016